design and explanation a world-class marketing pattern in iran
نویسندگان
چکیده
results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. therefore developing such features is strongly recommended to iranian firms. most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-class marketing .thus, the present study tries to answer this question “what is an appropriate pattern of a world-class marketing for iranian firms? the study is practical in nature and purposes in determination of association between elements of pattern of a world-class marketing that is appropriate for iranian firms. to this end, at first adjustment study of theoretical essentials of world-class marketing was done. in the second phase, a measurement in elements of the primary pattern was done on 52 experts, by using qualitative study; and delphi technique, statistical tests of t-student, u-mann whitney and phi cramer.
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عنوان ژورنال:
مدیریت بازرگانیجلد ۲، شماره ۵، صفحات ۱-۱۳۹
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